How much does a website cost in 2026?

On the market you'll find website quotes ranging from a few hundred to fifteen thousand euros. That's not an exaggeration. Clients ask how much a website costs and get 3 quotes that have nothing in common with each other. Five hundred, three thousand, fifteen thousand, all for "a website." What's more, every one of those quotes is honest.

The problem is that they're completely different products sold under the same name.

Why quotes vary so much

Two projects can look almost identical in a screenshot. One is a WordPress theme with the colours swapped and the text pasted in by a freelancer. The other is an individual visual design in Figma, a thought-through information architecture, and code written by an experienced developer to specific requirements.

The difference shows up in use. Page load speed, behaviour on phones and tablets, search rankings, security. Price rises with the quality of the process and the experience of the people involved, not just with the quality of the end result.

What you get at each price point

The ranges below are approximate for the market in 2026. There's a wide spread, but every figure has its logic.

Under 1,000 euros you get a pre-made template, a free WordPress theme, or work from someone at the start of their career. The site will work, but probably slowly and with issues. Between 1,500 and 2,500 euros the work starts getting serious: an individual business card design, responsiveness, basic SEO, and a content management panel. That's a sensible minimum for a business that wants to look professional.

The 3,000 to 4,500 euro range is a company site with several subpages, often including a blog or portfolio section. Here you get a thought-through information architecture and UX design, not just a good-looking graphic. That's roughly where our company sites start.

Online shops, portals with filtering, and payment system integrations start at 5,000 euros, but a realistic quote for a proper UX design and checkout flow is closer to 7,000 to 10,000 euros. Below that something always gets cut short: either the UX, or the performance, or the security.

Above 10,000 euros you're into corporate projects, custom platforms, and systems with non-standard business logic. The price here depends more on the scope of features than on the technologies used, and the quoting process looks more like scoping a software project than reading a price list.

What specifically pushes the price up

The visual design is one thing. But there are elements that can double the quote at a similar end result.

Number of subpages and their complexity. A site with 5 subpages and a simple contact form is a different project from a portal with 30 subpages, a search function, and multiple user paths. Each additional feature is time.

Integrations. Connecting a booking system, a payment gateway, a CRM, or marketing automation tools can add 30 to 60 percent to the quote. External integrations don't always behave the way the documentation suggests, and fixes can be unpredictable.

Animations and interactivity. A site with a static layout versus a site with complex scroll animations and interactive elements is a difference of several thousand euros at a similar visual scope.

Content migration and SEO. If you're ordering a new site with old content transferred, URL structure optimised, and 301 redirects in place, budget that separately. A well-handled SEO migration runs from a few hundred to a few thousand euros depending on scale. It's worth noting, though, that often the simplest solution is to start from scratch.

When it's worth spending more

If the site is supposed to bring in clients from the internet, saving on the project is a bad calculation. The difference between a site that converts at 1 percent and one that converts at 3 percent, with a thousand visits per month and an average project value of 5,000 euros, works out to 100,000 euros a year.

A simple business card site for someone who gets work entirely through referrals can be cheap. A service site that's supposed to generate leads from organic search has to be designed for conversion from the first pixel. Those are different goals and different budgets.

A cheap site that doesn't bring in clients costs more in the end than an expensive one that does.